Telemarketing Surveys: Measuring Satisfaction Surveys


Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading


Cold Calling Mistake 101: The “YOU” Instead of “THEM”


Cold calling. If you are a cold caller, you might be shocked at this: the people behind the phone you are calling don’t care about you at all. They will never give any commotion as to what you want to do. Your quota is none of their concern. You think you have a great product or service? Never had it in their radar. What? You’re concern about getting ten new prospects every week? Well, no one care except you.

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Four Reasons to Attend Oracle leads Retail Industry Connect 2016


This is my favorite time of year to take in more software leads and propagate the marketing umbrella. This is the season of the customer and by that it means we have to be aggressive when it comes to our marketing efforts. The process of preparing the community for Oracle leads Retail Industry Connect, an exclusive retail executive event that will be hosted on April 11-13, 2016 in Orlando, Florida is nearly an exclusive target by B2B marketers. The privilege of talking to customers nearly every day about their experience with Oracle leads Retail and I learn something new about that. The people I work with are the reason I love my job in Oracle Leads.

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Outsourced Lead Generation Tips – Don’t Expand Beyond What You Can Sell


Outsourcing is often touted as not just cost efficient but also a convenient means to increase the reach of your lead generation strategies. All without the heavy expenses of hiring your own marketing teams all the time.

Though no matter how you expand, is lead generation the only process that needs to grow? You could get a campaign that reaches out to hundreds of prospects. But when those prospects show up, how prepared are you to qualify them and arrange meetings with sales? What if you’re only as few as five people on a sales team?

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No Sales Lead Generation Strategy Works With An Identity Crisis


How often do you read about the importance of targeting in lead generation campaigns? Always right? Now, compare that to how many times you’ve been told to know who you are.

If you’re scratching your head right now, you should know that no lead generation strategy is going to work if your organization’s suffering from an identity crisis.

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The Internal and External Distractions of B2B Telemarketers


It’s no secret that distractions can still be a problem for B2B telemarketers.

However, underneath are plenty of psychological factors that easily complicate the issue. To make sure they don’t, here are two categories for them: Internal and External.

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How Lead Generation Controls the Cost of Information


With an age of information comes the race to capitalize it and at the same time, share the benefits of doing so. Yet unfortunately, that’s not usually the picture people have about it these days. Instead, everything from the most harmless lead generation campaigns up to your average government survey is viewed as suspect. “Privacy is dead” cry so many advocates.

Yet because out of fear of offending any such advocates (whether they’re in the telemarketing lists or among blog subscribers), many companies undermine their lead generation efforts.

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Telemarketing Past the Intern Gatekeepers


One could say that being an intern could be the worst and lowest possible position you can get in a company. (If you can even call it job position. After all, interns are still technically in school.) And since it’s been some time since school started, what are the odds of running into interns during your telemarketing campaigns?

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Outsourced Lead Generation and Its Basic Benefits


Those new to the idea of outsourced lead generation don’t always know enough about what the real perks are. They also have a loose idea of how little control they may seem to have over their sales leads and appointments.

The truth is the benefits of outsourcing any process are universal. Businesses big and small even outsource more than one in order to multiply this advantage.

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B2B Telemarketing Tips – Get Straight to the Point In 3 Different Ways


With different personalities come different styles of communicating. Don’t go assuming that everyone else receives information in the exact same way that you do. There are times when they’ll find you interesting to listen to while others could find you boring. This is important when you’re mastering the art of getting straight to the point.

People who communicate internationally (like those in B2B telemarketing) know this far too well. In some offices, people would want to hear the last line first, and get impatient with the details or small talk. But in others, many would take offense if you walked into their office on a Monday morning and began discussing the status of a project instead of politely asking how they’ve been. Some people respond best to a fast pace of speech, while others are overwhelmed by it.

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