The Many Dead Ends of B2B Marketing


“SEO is dead.”

“Telemarketing is dead.”

“Email is dead.”

“Direct marketing is dead.”

It sounds like a lot’s been ‘dead’ in the past few years.

Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.

And yet, one truth remains alive amidst all this supposed ‘death’:

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List Management Tips – Check it twice like Santa!


As Christmas time nears, it’s nice to remember that Santa Claus is quite the list builder himself! You may not see prospects as either naughty or nice but not even St. Nick would make his list too simple when he’s got so many places to go!

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Website Marketing Mistakes of Healthcare.gov


People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.

In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.

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Basic Techniques for Managing Your B2B Contact Lists


One of the many requirements in B2B lead generation is to have a manageable and stable contact list. These lists are used by your company’s teams to see if there are any possible clients they need to contact. (They can contain information like their name, address, affiliates, annual revenue, number of employees and other important data.)

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