Underground Experiments in B2B Marketing


Not all marketing experiments are corporate invasions of privacy. On the other hand, sometimes experiments themselves need to be utilized within the private confines of your own organization. This extends to the ones you do on the internet.

Ask yourself, how do you expect to improve your B2B marketing strategy if you’re not testing out your ideas? Everything can sound all too good in theory. You’ll have to put it into practice and it may not be worth wasting more of your marketing dollars in case something goes wrong.

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Using B2B Marketing to Create Your Own Summer Sale


Given that it’s hot. The days are longer. It shouldn’t be surprising when even prospects in the office are more prone to browsing things like marketing content at a slower pace.

Why then is your B2B marketing campaign not taking this chance to change? If stock market investors have their own business-related summer plans, then so should your marketers. Given all the free time it’s supposed to entail, it’s not that hard figuring out a content strategy that would fit the lazier state of mind it creates.

  • Plan this early – If summer is such a hard time for your B2B marketing department then treat like a storm: prepare before it gets there. Find ways to survive the slow sales. Plan for the fall campaign. Outsource it and go on vacation. No matter what, the point is you need to start making plans now.
  • Use brighter colors – What do you do when you start packing for the beach? What catches your eye more often? Is it the swimsuit sale? Getaway packages? In case you didn’t notice, plenty of them make use of bright colors that go with the sunny season. Your local mall shouldn’t be the only business that tries to leave an eye-catching impression.
  • Make it like ice-cream – Whether its ice cream or lemonade, the heat’s more bearable with something cool in your mouth. Same principle applies when the summer lazy haze starts giving prospects a headache. Maybe instead of the usual white paper, do something a little more refreshing like a funny story or a funny infographic.
  • Set matching appointments – Instead of the usual conference room, why not use sales appointments as an excuse to get both yourself and your prospects out of the office? Or if you’re hosting an event, why not set it someplace cozy like near a beach instead of the usual convention hall?

Unlike winter or Easter, summer’s arguably the season when even professionals and managers have a lot more free time. Make that the key to blending the themes of your marketing campaign with the season. Try making things a little more relaxed but when they’re in their relaxed state of mind, make it easier for yourself to turn them into your next client.


Outsourced Lead Generation and Its Basic Benefits


Those new to the idea of outsourced lead generation don’t always know enough about what the real perks are. They also have a loose idea of how little control they may seem to have over their sales leads and appointments.

The truth is the benefits of outsourcing any process are universal. Businesses big and small even outsource more than one in order to multiply this advantage.

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B2B Lead Generation Tips – Don’t Be a Helicopter Mom


With all due respect to Mother’s Day, not everyone likes helicopter moms. Hovering over you wherever you go, always you watching you, and asking questions that don’t need asking? Those are major marketing mistakes companies make in B2B lead generation campaigns.

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B2B Marketing Tips – The Art of Giving Explanations


In B2B marketing, there will be many times where you’ll have to explain the more technical aspects of your products and services. It ensures customer satisfaction and keeps you from being accused of pulling the wool over people’s eyes.

However, sometimes it feels like explaining things can be as much a difficult art form as marketing itself. What are the rules exactly?


B2B Telemarketing Tips – Get Straight to the Point In 3 Different Ways


With different personalities come different styles of communicating. Don’t go assuming that everyone else receives information in the exact same way that you do. There are times when they’ll find you interesting to listen to while others could find you boring. This is important when you’re mastering the art of getting straight to the point.

People who communicate internationally (like those in B2B telemarketing) know this far too well. In some offices, people would want to hear the last line first, and get impatient with the details or small talk. But in others, many would take offense if you walked into their office on a Monday morning and began discussing the status of a project instead of politely asking how they’ve been. Some people respond best to a fast pace of speech, while others are overwhelmed by it.

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Defining the Content in Content Marketing


Whether you know it or not, your business is already using content marketing as part of the overall marketing strategy. It’s arguably the most critical piece of any inbound marketing strategy.

But how exactly do you define it? Is it blogging? Is it PR? Will this even include the content of your telemarketing scripts or email templates?

Let’s start with a general definition. Content marketing is really about providing valuable information or creative content to current and potential customers for the purpose of:

  • Building trust
  • Brand awareness
  • Positive sentiment

A successful content marketing campaign presents you as one trusted expert in your field. In turn, this makes it easier to maintain a long-term business relationship by holding your focus on it instead of just winning your daily sales quota.

Strategies in this type of marketing analyze the different ways content is found across the buyer’s journey, the customer lifecycle, and other different customer experiences and touchpoints. It also looks for means of integrating it with other (bigger) marketing strategies.

But despite the many ones you’re likely to find, they have the three objectives in common. That way, no no matter how many different forms that marketing content takes, you can keep it consistent.

  • Knowing your Buyer’s Preferences – Buyer personas have an impact on content marketing just as any other. In fact, content marketing only makes them more dynamic. You will always want to know what kind of buyer would buy what kind of product. This leads to understanding the different kinds of people who prefer different kinds of content (and in different kinds of channels).
  • Using Goals to Define ‘Better Content’ – Are you trying to build traffic? Improve conversion? Many people don’t know just how much of their marketing is using the content you create. That’s why you should try aligning their goals along with yours.
  • Adapt to Industry Changes – When an industry changes, so do the buyers it caters too. Look at how B2B marketing itself has changed because of the new trends in content marketing. Thanks to birth of search engines and social media, they have again redefined content’s role. It’s the same when you learn of other changes in your industry and need to inform the target market about these changes.

You may not even need to immerse yourself completely to understand content’s vital role. You just need to recognize what that role is. Don’t worry about giving a bigger slice of your budget for an exclusive content marketing campaign. Content itself can just ties with your other marketing goals without too much of a demand on your investment.


B2B Telemarketing Tips – Getting Easter Eggs Along Dangerous Routes


In most video games, you may have heard of a term called event flags, the activation of certain events as you progress that also doubles as important points in a game’s plot or story. Example, when you bump into a girl on the street but it turns out they’re actually the princess/love interest/new party member etc. That point when you decide to talk is considered a flag.

Similar cases happen in real life and right within the process of B2B telemarketing. You hear stories of marketers struggling with a prospect but days later finally began communicating after another customer referred them. That’s a typical success story but one that certainly follows the event flag routine.

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B2B Marketing Tips – Staying True to Your Face


Think of your old marketing like a literal silo that stored grain for the population but eventually became insufficient because you were getting more sources of grain. That’s why you ended up building more silos to accommodate.

On the other hand, will these silos eventually replace the oldest one? It’s like one day, you’re suddenly presented with the option of tearing it down. However, everyone’s actually grown attached to this old monument. It represented your original marketing identity.

How do you maintain your old identity without necessarily ignoring the need to maintaining the silos representing your new sources of leads?

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Spring Cleaning Your B2B Marketing Strategies


With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.

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