Trick or Treat Marketing in Healthcare


It’s the tradition of the young (and the young at heart) every Halloween. It’s quite a treat to have a great bag of full of candies just for dressing up and going door-to-door for them. The costumes range from typical ghosts and ghouls to pop fiction characters like superheroes and hobbits.

But how do you apply the concept of trick-or-treating to marketing in healthcare? Easy. The households are the customers and clients while marketers are the trick-or-treaters. Meanwhile candies and chocolates represent the sales that marketers help generate depending on how good the costumes are. After all, there’s plenty room for art in advertising and promoting your business too.

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The Ups and Downs Of Google Worship


It’s a little in-your-face but this pic still hits home as far as what SEO mostly comprises of. Being the leading brand in search, anyone who wants to be found on the net will find themselves subject to Google’s judgment. Whether or not you like it though is a question not often explored.

Right now, the company is celebrating its 15th anniversary and it’s only continuing to make big plans for the future of online search. The reactions from SEO marketers though will depend on the new challenges these will inevitably pose:

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B2B Social Media Marketing – 7 Core Rules for Your Playbook


Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. So you make up your own as you go along. However there is one particular set of social media marketing rules you need to live by early on. These will make sure that you’ll not only survive but thrive as well.

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B2C and B2B Marketing – When Social Media Blurs the Line


Ever since social media marketing became a staple, much debate has went on about the use of one particular network: Facebook.

Typically, social media marketing on Facebook has been associated with consumer products. But of course, such can be a general statement and already several marketing authorities are citing exceptions.

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Getting A Point From Polls


Be it Facebook, LinkedIn or even just a niche forum, polls are a popular tool for understanding your target market. One convenient way B2B marketers employ them is by tying them to events or seasons. It can be something light and general (e.g. workplace pet peeves, Christmas bonuses) or something that could spark a lengthy discussion (e.g. urgent news, political developments, state of the economy).

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Beginner’s Guide to a Good LinkedIn Company Profile


LinkedIn is a great tool for social networking. What makes it different from other social network sites is the Companies Page. Given that Facebook and other social networking sites also have them, LinkedIn is different because of the professionals and other business related parties making up the audience. Its Company Pages clearly have a B2B-oriented feel to them that’s still hard to find in other mainstream social networking sites.

But what a Linked Company Page truly offers are the neat additional features. The use of slideshow images to bring more attention to your top headlines, video clips to support and promote your products and detailed statistical reading of your posts or page itself to understand your audience more. You can use these new features to give your pages the interactive and professional look you always wanted in a B2B profile.

 

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