Online Marketing Tips – Defense Tactics from Real Life Hacks


The internet is like the ocean: it seems so open, so free. It feels a place where you can put up whatever digital property you want. But because you are free you also have the temptation to mess with what’s already there. Scariest part is you’re not the only one and not all resist temptation.

You find no better example than in hackers.

Continue reading


B2B Marketing Tips – Staying True to Your Face


Think of your old marketing like a literal silo that stored grain for the population but eventually became insufficient because you were getting more sources of grain. That’s why you ended up building more silos to accommodate.

On the other hand, will these silos eventually replace the oldest one? It’s like one day, you’re suddenly presented with the option of tearing it down. However, everyone’s actually grown attached to this old monument. It represented your original marketing identity.

How do you maintain your old identity without necessarily ignoring the need to maintaining the silos representing your new sources of leads?

Continue reading


Taking B2B Marketing Back to Its Roots


It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.

And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.

When such costs arise, why not go back to your roots and give older forms of marketing a try?

Print and Direct Mail

It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.

Promotional Freebies

Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.

Business Cards

Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.

You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!

Promotional Events

It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.

Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.


Content Marketing Tips – The Character of a Thought Leader


One of the must-dos of inbound marketing is being a thought leader. Put in a simpler way, you have to be the guy who everyone goes to even before the Google.

Continue reading


Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

Continue reading


Spring Cleaning Your B2B Marketing Strategies


With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.

Continue reading


The Many Dead Ends of B2B Marketing


“SEO is dead.”

“Telemarketing is dead.”

“Email is dead.”

“Direct marketing is dead.”

It sounds like a lot’s been ‘dead’ in the past few years.

Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.

And yet, one truth remains alive amidst all this supposed ‘death’:

Continue reading


How Close Are SEO Marketers to the Essence of Search?


Today’s search technology has radically transformed the way information is looked up. Whether its news, articles, or blogs, mankind’s very quest for answers has evolved.

And even now, new features and security measures are still being introduced to browsers and search engines for analysis, distribution, and all for the purpose of delivering the correct content users want to see. But despite all those advanced algorithms, the finer essence of a search continues to escape SEO marketers and junkies. There are just so many ways that users control their own search but so little SEO info on those diverse controls.

Continue reading



B2B SEO – Can It Paint Out A Business?


Like any aspect of today’s marketing, SEO shares the responsibility of painting out pictures of ideal buyers. One way is through the keywords it uses to direct the creation of content as well as understand the most common problems that prospects are often searching about.

But whereas B2C marketers use it to paint out certain individuals, B2B marketers more often use it to paint out entire organizations.

Though that begs the question: How accurate is the painting?

Continue reading