Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Software service business are Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes.
Software business includes segments with rather different characteristics with respect to marketing and sales. Embedded software is usually developed for a single company either as professional services or in-house. IT firms providing professional services implement bespoken systems as well as deploy and tailor enterprise systems for the customer. Continue reading
If a qualified lead generation in a B2B marketing-for-leads program is to succeed, marketing, sales and corporate management need to part an incorporated definition of qualified sales leads. If all of them agree from the start on what a qualified sales lead is, the marketing team have a better chance of generating leads that will be valuable to the salespeople. Continue reading
Producing a new leads supply and making a pipeline is one important part in developing a profitable business. However, this can be a challenging process. You can’t force leads on what you want and you can’t ‘Wow’ them with irrelevant offers, which can be quite frustrating when your leads are being stubborn. But remember, you shouldn’t be stubborn too, for this will cost you in Lead Generation. Continue reading
Let’s say that your lead generation campaign isn’t quite working out. Why? Because if we don’t, how else can we able to tell you what’s ruining your campaign. So lets us pretend that your business isn’t working out the way you wanted it to be.
Have you thought of anything that might be the cause of it? No? Or Yes? Well, I’ll let you reveal some of those things that can ruin your lead generation campaign.
“When you’re out of ideas, you’ve killed your company”
The things that really concern us Prospect is that when you went up to us and offer us your services or product, one Thing will surely come into our mind “Is this going to last long?”
Missing a chance with a prospect can cost a business big time. Why? Because businesses need b2b leads and those b2b leads are prospects that took an interest in one’s service and products.
And this chance is ruined thanks to sales agents that are too slow and too unreliable with the task. But let’s recap what those fatal mistakes salespeople are committing with possible leads.
WELCOME TO THE REAL WORLD
When we toss our academic cap in the air and cry for a minute or two. It means that we graduated in our chosen course and university. But it doesn’t stop there; our life isn’t over just because we finish college. We may graduate with honors or recognition but once we left that ceremony hall, we are entering the real world.
“How will you pay for this, Cash or Credit?”
You won’t hear this coming from a food vendor, but with an establishment that runs by different companies like restaurants and shopping malls. And you seldom hear this from newly build business establishment. Continue reading
Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.