B2B Marketers Should Know That Corporate Gags Can Get Real


If you thought that linking brain damage and football was just a jive at jocks, you wouldn’t be the first. (Bonus if you were the kind they’d stuff in a locker.)

But what you may not know is that this little gag could actually be true. If this shocks you, you have now just learned what it feels like when the gags and tropes of fiction become all too real.

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B2B Marketing Tips – When Stupid Works


Like many social media trends, the Ice Bucket Challenge has received its customary scorn from the crowd that scorns them best. The whole thing seems to reek with the cheesy, millennial stupidity that seems to belie a lack of creativity than an abundance of it.

At least, that’s what you’ll hear from people who typically sling eggs at anything to do with social media. Yet in spite of their argumentation, enlightenment, and sympathetic disillusionment, one thing hasn’t changed.

This stupid stunt still worked.

So is this a sign that your B2B marketing campaign could use a bit of stupid or is it just stooping to its undesirable level?

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Underground Experiments in B2B Marketing


Not all marketing experiments are corporate invasions of privacy. On the other hand, sometimes experiments themselves need to be utilized within the private confines of your own organization. This extends to the ones you do on the internet.

Ask yourself, how do you expect to improve your B2B marketing strategy if you’re not testing out your ideas? Everything can sound all too good in theory. You’ll have to put it into practice and it may not be worth wasting more of your marketing dollars in case something goes wrong.

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B2B Marketers and the Rule of the Food Chain


Like many apex predators, great white sharks are the top of the food chain. They feared by many and threatened only by few. Too many people have already drawn parallels between this and the business world.

But you know what? There’s never really focus on that special ‘few’ until you see the real picture. Among a shark’s many threats, mankind has proven to be the one that can really wipe the species out. Environmental concerns aside, B2B marketers that use a similar concept will find that even the biggest giants have a glaring weakness that make them prone to a specialist.

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Job Ads – A Good Side Job for B2B Marketers


B2B marketers are all about generating interest for their own companies. But are prospects the only people who express such interest or does a marketer’s responsibility lie in more than just winning new clients? Other departments such as recruitment could also use a bit marketing support as well.

It’s well known that finding the right employees isn’t just about you sitting at a desk, waiting for people to just ask if you’re hiring. Job advertising is a staple for recruitment but are B2B marketers participating? Getting the right people to work for your company can be just as much vital to sales as potential sales leads.

There are many similarities between appealing to potential candidates and to potential clients:

  • You need the ads to attract away from competition. Some of the best candidates may already be well settled in their current job. There’s competition here just as much as there is when you’re suggesting a product to consider your business over a competitor’s product.
  • It needs enough information. Candidates want more detail when it comes to information about their soon-to-be-employer. Often times, this sounds like the recruiter’s job and not the marketers. Sadly, recruiters sometimes fail to include the right amount and only do it out typical fears that their job may be outsourced.
  • Innovative style – As with marketing in general, recruits are in need of innovating their own lines. “Why should we hire you?” or “What can you contribute to our company?” are a little too 1995. Recruiters need to formulate their content to match processes that are aligned with recent job seeking facts.

Today’s recruiters need more than the typical, technical ‘Looking for Person X with Y Skills.’ They need something that sparks the mind even among those who aren’t actively looking. They need material that is targeted. They need material that is relevant.

They need something that B2B marketers already have. So while winning potential clients may be your primary responsibility, don’t hesitate to help those who could the same skills and resources you’ve got.


How Independence Day Teaches B2B Marketers to Go Global


For the internet, Independence Day can mean one or two things. You had the regular 4th of July but you also have the 1996 movie of the same name. And with constant rumors of a sequel, it’s not a film that’s easy to forget.

Yet, that’s exactly why both the film’s legacy and message applies to global B2B marketing and outsourcing.

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How Splitting Off Can Boost Lead Generation


Separation never seems to be a good thing for most people. It’s like the Grim Reaper to personal relationships and the recipe for war to those in political office.

But for your lead generation campaign, it might actually be an all-new selling point and the birth of better value proposition to your prospects. To demonstrate, here’s a look on how a complete break-up worked to benefit the conflict between Samsung and Apple.

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Lead Generation Tips – Marketing Automation and the Evil A.I.


Whether you watched the first debut of the Dinobots in the original series or the whole of Transformers 4, both tell a story of creations going out of control. And likewise, the same can happen if you put too much faith in marketing automation. Like any part of your lead generation campaign, your marketing tools are still your responsibility and should remain completely under your control.

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Using B2B Marketing to Create Your Own Summer Sale


Given that it’s hot. The days are longer. It shouldn’t be surprising when even prospects in the office are more prone to browsing things like marketing content at a slower pace.

Why then is your B2B marketing campaign not taking this chance to change? If stock market investors have their own business-related summer plans, then so should your marketers. Given all the free time it’s supposed to entail, it’s not that hard figuring out a content strategy that would fit the lazier state of mind it creates.

  • Plan this early – If summer is such a hard time for your B2B marketing department then treat like a storm: prepare before it gets there. Find ways to survive the slow sales. Plan for the fall campaign. Outsource it and go on vacation. No matter what, the point is you need to start making plans now.
  • Use brighter colors – What do you do when you start packing for the beach? What catches your eye more often? Is it the swimsuit sale? Getaway packages? In case you didn’t notice, plenty of them make use of bright colors that go with the sunny season. Your local mall shouldn’t be the only business that tries to leave an eye-catching impression.
  • Make it like ice-cream – Whether its ice cream or lemonade, the heat’s more bearable with something cool in your mouth. Same principle applies when the summer lazy haze starts giving prospects a headache. Maybe instead of the usual white paper, do something a little more refreshing like a funny story or a funny infographic.
  • Set matching appointments – Instead of the usual conference room, why not use sales appointments as an excuse to get both yourself and your prospects out of the office? Or if you’re hosting an event, why not set it someplace cozy like near a beach instead of the usual convention hall?

Unlike winter or Easter, summer’s arguably the season when even professionals and managers have a lot more free time. Make that the key to blending the themes of your marketing campaign with the season. Try making things a little more relaxed but when they’re in their relaxed state of mind, make it easier for yourself to turn them into your next client.


McDonald’s All-Out Marketing – A Series of Lessons for B2B Marketers


Now past its second week, the 2014 FIFA World Cup has all the world’s attention. But along with it, you have its biggest sponsors: McDonald’s.

Labeling itself the World Cup’s “official restaurant,” it’s certainly a prime example of all out marketing. From its entire menu theme to inspiring ads and youth programs, it’s a wonder how a single brand can tie itself to something that seems actually quite unrelated to its tie-in event.

How do they pull it off? Is it through the food? Player endorsements? Sheer branding power?

It may not actually be all these things. Maybe, it’s because McDonald’s really just has a way of identifying itself with most people. McDonald’s has been famous for a huge share of ads that just really get people connecting not just with the brand but also with each other. Connecting though isn’t just something you can accomplish with consumer advertising. Even B2B marketers can (and should) score for the same goal.

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