Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
“Social Media Mix well with B2B lead search”
Nowadays we find ourselves in the world where technology consumes us. Yes, Consume. We are always facing our smart-phones, our laptops and personal computer. As much as we want to avoid this kind of technology, we can’t.
Can a lead be predicted with the help of a calm mind and body?
As much as we want to, we can never be perfect. I, as a writer am afraid of critics and bashers. But hey, I’m not perfect and this is how the world works. Everyone criticize other people, we can’t stop them. But what we can do is ignore them. I’ve read about a writer who have Publishing anxiety, and I have that too.
Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.
April Fools had once again brought the marketing world a hilarious montage of prank products and too-good-to-be true innovations from well-known brands.
But for B2B lead generators, does the little celebration make them feel a little bit left out? You shouldn’t worry. The minds behind these prank products can hold a few pearls of wisdom for when you’re marketing your real ones.
Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.
Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.
What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.
The idea of a secret admirer doesn’t necessarily have to be romantic (or creepy). One can have secret admirers in a business sense.
How? It’s because not all of your best customers are the type to show it. (As a matter of fact, did you know that your biggest social media mentions don’t actually come from those with a lot of followers?) For appointment setters, finding and drawing these power users out could add more value to your sales pipeline.
But first, perhaps it’d be good to differentiate the business kind of secret admirer from the romantic kind (and the stalker, of course).
Nobody goes into business long enough without acknowledging the reality of risk. Whether it’s investment, B2B buying, or hiring, every action (and more) has this element of uncertainty, a chance of going off-course.
Although, there are can also be far too many different approaches to this reality. For lead generators, understanding this is important because you want your prospect to experience the feeling of guaranteed safety that makes it easier to win sales.
The only way you can figure this out is by creating buyer personas.
Take a minute to read the title again. What’s your general reaction? Is it the adage, “You can’t please everyone.” or are you actually nodding your head, confident that you can?
Either way, it pays to actually think a little deeper about what it means for lead generators to please everyone. Because when you do, you might realize that the number of people you’re trying to please could exceed beyond both your prospects and your sales reps combined.