B2B Social Media Marketing – 7 Core Rules for Your Playbook


Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. So you make up your own as you go along. However there is one particular set of social media marketing rules you need to live by early on. These will make sure that you’ll not only survive but thrive as well.

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A Simple Starter’s Guide to Event Marketing


Event marketing is both the process and the development of a presentation for promoting products, services, organizations. You can stage the events online or offline with plenty options on hosting, sponsorship and participation.

It’s the type of marketing that allows you to directly interact with your customers and create a memorable impact. Using speeches, promotional displays, and product sampling can potentially create more appeal compared to plain literature or other less animated mediums.

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Why Misleading Prospects can be the Downfall of Lead Generation Services


Because of steep competition, lead generation services companies come up with all sorts of tactics to generate leads and make sales conversions. Some of their schemes work and prove to be very beneficial for both parties. There are times however, when the pressure is too much and you’re tempted to try almost anything just to get a lead, even if that means putting deception into play. Don’t. It will only cause more harm than good. Here’s why.

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