“When you’re out of ideas, you’ve killed your company”
The things that really concern us Prospect is that when you went up to us and offer us your services or product, one Thing will surely come into our mind “Is this going to last long?”
“When you’re out of ideas, you’ve killed your company”
The things that really concern us Prospect is that when you went up to us and offer us your services or product, one Thing will surely come into our mind “Is this going to last long?”
Missing a chance with a prospect can cost a business big time. Why? Because businesses need b2b leads and those b2b leads are prospects that took an interest in one’s service and products.
And this chance is ruined thanks to sales agents that are too slow and too unreliable with the task. But let’s recap what those fatal mistakes salespeople are committing with possible leads.
“How will you pay for this, Cash or Credit?”
You won’t hear this coming from a food vendor, but with an establishment that runs by different companies like restaurants and shopping malls. And you seldom hear this from newly build business establishment. Continue reading
Let’s say that you’ll be taking an appointment call that you’ve been waiting for. Thinking that it’s a sure win means your arrogance gets the best of you and when you’ve pick up the phone and starts with the appointment. Your mind began to wonder, ‘it’s quiet, why is that’ now you found yourself alone in a dark room looking for a way out but you’ve found none. This imaginary view will just take place within seconds in your mind.
Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
As much as we want to, we can never be perfect. I, as a writer am afraid of critics and bashers. But hey, I’m not perfect and this is how the world works. Everyone criticize other people, we can’t stop them. But what we can do is ignore them. I’ve read about a writer who have Publishing anxiety, and I have that too.
Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.
Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.
Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.
What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.
Nobody goes into business long enough without acknowledging the reality of risk. Whether it’s investment, B2B buying, or hiring, every action (and more) has this element of uncertainty, a chance of going off-course.
Although, there are can also be far too many different approaches to this reality. For lead generators, understanding this is important because you want your prospect to experience the feeling of guaranteed safety that makes it easier to win sales.
The only way you can figure this out is by creating buyer personas.
Take a minute to read the title again. What’s your general reaction? Is it the adage, “You can’t please everyone.” or are you actually nodding your head, confident that you can?
Either way, it pays to actually think a little deeper about what it means for lead generators to please everyone. Because when you do, you might realize that the number of people you’re trying to please could exceed beyond both your prospects and your sales reps combined.