Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.
Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Cold calling. If you are a cold caller, you might be shocked at this: the people behind the phone you are calling don’t care about you at all. They will never give any commotion as to what you want to do. Your quota is none of their concern. You think you have a great product or service? Never had it in their radar. What? You’re concern about getting ten new prospects every week? Well, no one care except you.
This is my favorite time of year to take in more software leads and propagate the marketing umbrella. This is the season of the customer and by that it means we have to be aggressive when it comes to our marketing efforts. The process of preparing the community for Oracle leads Retail Industry Connect, an exclusive retail executive event that will be hosted on April 11-13, 2016 in Orlando, Florida is nearly an exclusive target by B2B marketers. The privilege of talking to customers nearly every day about their experience with Oracle leads Retail and I learn something new about that. The people I work with are the reason I love my job in Oracle Leads.
If you’ve dealt with any sort of salesperson, you’ll find that there’s a very subtle difference. However, where can B2B marketers chip in so that job doesn’t get too difficult?
It’s no secret that distractions can still be a problem for B2B telemarketers.
However, underneath are plenty of psychological factors that easily complicate the issue. To make sure they don’t, here are two categories for them: Internal and External.
Not all marketing experiments are corporate invasions of privacy. On the other hand, sometimes experiments themselves need to be utilized within the private confines of your own organization. This extends to the ones you do on the internet.
Ask yourself, how do you expect to improve your B2B marketing strategy if you’re not testing out your ideas? Everything can sound all too good in theory. You’ll have to put it into practice and it may not be worth wasting more of your marketing dollars in case something goes wrong.
Given that it’s hot. The days are longer. It shouldn’t be surprising when even prospects in the office are more prone to browsing things like marketing content at a slower pace.
Why then is your B2B marketing campaign not taking this chance to change? If stock market investors have their own business-related summer plans, then so should your marketers. Given all the free time it’s supposed to entail, it’s not that hard figuring out a content strategy that would fit the lazier state of mind it creates.
- Plan this early – If summer is such a hard time for your B2B marketing department then treat like a storm: prepare before it gets there. Find ways to survive the slow sales. Plan for the fall campaign. Outsource it and go on vacation. No matter what, the point is you need to start making plans now.
- Use brighter colors – What do you do when you start packing for the beach? What catches your eye more often? Is it the swimsuit sale? Getaway packages? In case you didn’t notice, plenty of them make use of bright colors that go with the sunny season. Your local mall shouldn’t be the only business that tries to leave an eye-catching impression.
- Make it like ice-cream – Whether its ice cream or lemonade, the heat’s more bearable with something cool in your mouth. Same principle applies when the summer lazy haze starts giving prospects a headache. Maybe instead of the usual white paper, do something a little more refreshing like a funny story or a funny infographic.
- Set matching appointments – Instead of the usual conference room, why not use sales appointments as an excuse to get both yourself and your prospects out of the office? Or if you’re hosting an event, why not set it someplace cozy like near a beach instead of the usual convention hall?
Unlike winter or Easter, summer’s arguably the season when even professionals and managers have a lot more free time. Make that the key to blending the themes of your marketing campaign with the season. Try making things a little more relaxed but when they’re in their relaxed state of mind, make it easier for yourself to turn them into your next client.
Now past its second week, the 2014 FIFA World Cup has all the world’s attention. But along with it, you have its biggest sponsors: McDonald’s.
Labeling itself the World Cup’s “official restaurant,” it’s certainly a prime example of all out marketing. From its entire menu theme to inspiring ads and youth programs, it’s a wonder how a single brand can tie itself to something that seems actually quite unrelated to its tie-in event.
How do they pull it off? Is it through the food? Player endorsements? Sheer branding power?
It may not actually be all these things. Maybe, it’s because McDonald’s really just has a way of identifying itself with most people. McDonald’s has been famous for a huge share of ads that just really get people connecting not just with the brand but also with each other. Connecting though isn’t just something you can accomplish with consumer advertising. Even B2B marketers can (and should) score for the same goal.
The movie industry’s recent habit of reboots, remakes, and retcons isn’t entirely surprising. If you haven’t noticed, areas tied to comic book giants are more prone to this as well as old but still successful franchises like Godzilla.
It’s only natural actually. After all, touched or untouched, these franchises make a lot of money by themselves. They’re ties to the past also make it easier to pass on its messages. And in B2B marketing, keeping a message fresh for a long time will be key to making sure business lives on in the same way. So what are the key techniques?