While everyone wants time off during the holidays, it’s still the busiest time of the year for all marketers. Who do you think’s behind all those brochures and pamphlets with the little discounts on them? And with a small dash of creativity, this type of marketing is also possible online.
Although, retailers alone aren’t entitled to playing the Christmas tune. Every business owner should come up with seasonal promotions to promote their business, no matter what product or service they sell. Having a seasonal plan in your B2B marketing strategy can still improve sales during an otherwise slow time of the year.
You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.
The practice of trading goods has been around for centuries. Historically, the most well-known and influential trade route is the Silk Road or Silk Route. This was the structures of trade and cultural transmission routes that were central to cultural interface throughout regions of Asia. It continentally linked the West and East as Chinese traders and merchants traveled it to the Mediterranean Sea during various periods of time.
And its name lives up to this day… albeit in a different route and in a darker shade too.