Shark Week Special: How Marketing Differs in Terms of Appetite


Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.

Continue reading


B2B Marketing: How To Manage Prospecting in LinkedIn


LinkedIn is often billed as the largest network of business professionals to manage prospecting in LinkedIn. It certainly has a much more focused business participation than many social networks and is a great place to network and do research on specific organizations and opportunities. Continue reading


The Benefits and Perks of Financial Software Leads


The Benefits and Perks of Financial Software Leads. Getting advice may be worth it if you’re not comfortable putting together an investment plan or choosing investments on your own. For example, you may not have the time, interest or knowledge to build a portfolio that fits your investment goals and comfort level with risk. Continue reading


What to do when your up setting appointment?


Let’s say that you’ll be taking an appointment call that you’ve been waiting for. Thinking that it’s a sure win means your arrogance gets the best of you and when you’ve pick up the phone and starts with the appointment. Your mind began to wonder, ‘it’s quiet, why is that’ now you found yourself alone in a dark room looking for a way out but you’ve found none. This imaginary view will just take place within seconds in your mind.

Continue reading


Appointment setting Tip: Top-notch 5 Techniques for success


Appointments are crucial in businesses; it requires us to set an appointment for our sales rep to take over to close the deal. Sounds easy right? But it’s not, the mere fact that appointment setting is right before the deal is what makes appointment setters nervous and scared. Even if you have a script, you will never know what the possible client will say or ask.

Continue reading


Using Appointment Setters to Draw Out Secret Admirers


The idea of a secret admirer doesn’t necessarily have to be romantic (or creepy). One can have secret admirers in a business sense.

How? It’s because not all of your best customers are the type to show it. (As a matter of fact, did you know that your biggest social media mentions don’t actually come from those with a lot of followers?) For appointment setters, finding and drawing these power users out could add more value to your sales pipeline.

But first, perhaps it’d be good to differentiate the business kind of secret admirer from the romantic kind (and the stalker, of course).

Continue reading


Appointment Setting and the Limits of Accountability


Accountability can be hard to define without first establishing a form of contract between two parties. In the case of yourself and your business prospects, an appointment setting campaign could be just the thing.

Continue reading


Successful Appointment Setting and Sharing Values


When trying to connect with a target market, you have to share the values of your audience. But while you read about that in just about every appointment setting blog, not many really explore the associative implications of all this sharing.

Continue reading


Are Appointment Setters All About the Ugly Truth?


One particular marketing pitch you’ll run into on occasion usually starts with claiming a “shocking truth” on a particular subject. Whether it’s dieting or tax management, it’s like good marketing’s become synonymous with exposing the ‘ugly truth’ about something. Are B2B appointment setters the same?

Continue reading


When B2B Marketers Need A Change In The Party Line


In business, few rules can truly stand the test of time. Ironically, one such rule is that you should always brace for change. This change can take you to unexpected places and sometimes cause you to uncomfortable decisions like changing the very core identity of your business.

When the time comes to change the party line, are your B2B marketers prepared?

Continue reading