Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
If that’s the case, then why not be ready when business down-time hits your company? It’s certainly not something that you should be hoping for but hey, you’re going to have to experience the low side of the wheel sooner or later. Now one thing you can do is mope around, another thing is to do something that is beneficial while you’re at it.
You see, decision makers and potential B2B clients aren’t the only ones you need to create a to-do list for. Why not consider your business down-time as a mean for you to optimize your operations?
Take a break
Instead of constantly sitting and bumming around, treat yourself and your team for a breath of fresh air. It of course doesn’t mean for you to ignore scheduled follow-ups and email sending. Pick an available time and date to turn that slow-down into a refreshing time and you’ll find your creative juices flowing in no time!
Is your website still looking good? Maybe it’s the right time to make little (even big) changes to your website. Write and post new blogs your B2B prospects want to read and could be of use. Are your B2B marketing materials getting old? Why not get new designs for your brochures? Take a leap of faith into new things around you. This might do you a great deal in getting the attention of new B2B leads.
You’ve come a long way. You’ve taken a break and revamped a couple of old things. Now what’s left is to get that skill working. Use that slow-down to your advantage and maybe go into research mode. Find out the latest trends, the latest quirks that will improve your B2B marketing strategies.
Down-time in business always have positive loopholes. Find it, use it for your advantage and you’ll be kicking with B2B leads again!