Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.
Email marketing metrics. Most B2B marketers use email marketing as a key strategy for nurturing existing leads through the sales pipeline. They frequently use email to send targeted content and promotional offers to specific segments of contacts in their databases, with the goals of nurturing these existing leads, encouraging conversions, and ultimately generating sales in email marketing metrics. It is easy for marketers to track email open and click-through rates, providing measurable metrics. Because marketers can keep track of email ROI, they often lean on this marketing strategy heavily in email marketing metrics.
Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Tactics in growing email lists. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the tactics in growing email lists of any B2B marketers should implement.