Telemarketing Surveys: Measuring Satisfaction Surveys


Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading


These Designs Help Us Get your B2B Marketing Straight Up


While you don’t need to be a designer to create eye-catching HTML emails in your lead generation campaign, you can still benefit from these tips written by our expert designers as you build your emails. With DMA Central.  Email marketing templates and these tips you’ll be creating professional and engaging email campaigns that will help your B2B marketing straight up. Continue reading


Trend Marketing in Software Service Business 2016


Software service business are Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes.

Software business includes segments with rather different characteristics with respect to marketing and sales. Embedded software is usually developed for a single company either as professional services or in-house. IT firms providing professional services implement bespoken systems as well as deploy and tailor enterprise systems for the customer. Continue reading


B2B Marketing: How To Manage Prospecting in LinkedIn


LinkedIn is often billed as the largest network of business professionals to manage prospecting in LinkedIn. It certainly has a much more focused business participation than many social networks and is a great place to network and do research on specific organizations and opportunities. Continue reading


4 Areas To Focus On When Selling Software In Financial Services


Selling Software In Financial Services. Today there is now more competition in the financial technology space and more and more end-users are giving technology an increased priority in their strategy and road-map. That means that providing a competitive, targeted and well sold solution is essential to continued vendor success. There are factors contributing to a successful system that covers in the ‘Buy and Sell Side Trading Systems’ part of our insight – is to help you sell your product and to stand out in the sales process in the face of increasing competition.

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