Using Appointment Setters to Draw Out Secret Admirers


The idea of a secret admirer doesn’t necessarily have to be romantic (or creepy). One can have secret admirers in a business sense.

How? It’s because not all of your best customers are the type to show it. (As a matter of fact, did you know that your biggest social media mentions don’t actually come from those with a lot of followers?) For appointment setters, finding and drawing these power users out could add more value to your sales pipeline.

But first, perhaps it’d be good to differentiate the business kind of secret admirer from the romantic kind (and the stalker, of course).

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Lead Generation Tips – Personas Can Identify Attitudes towards Risk


Nobody goes into business long enough without acknowledging the reality of risk. Whether it’s investment, B2B buying, or hiring, every action (and more) has this element of uncertainty, a chance of going off-course.

Although, there are can also be far too many different approaches to this reality. For lead generators, understanding this is important because you want your prospect to experience the feeling of guaranteed safety that makes it easier to win sales.

The only way you can figure this out is by creating buyer personas.

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