Is the Cost of Creativity High in B2B Marketing?


It’s said there are only a few ways for a poet to make money. Promoting one’s own work can be hard and harder still given the fickle nature of publishing companies.

But in B2B marketing, the field of content creation is beginning to raise its difficulty to that level. Providing quality content requires both creativity and relevance from writers.  You don’t even need to apply actual poetry. It’s enough to know those two elements determine how efficient your content is at making promising leads out of a target audience.

Then again, you might think a poet’s price is exactly the number you need to measure the cost of creativity.

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Content Marketing Tips – Where Shakespeare Doesn’t Apply


Shakespeare is a very iconic historical character due to his famous literary works that are still celebrated today. Known as one of the most greatest and influential poets in history, you can’t have National Poetry Month without hearing at least one mention of him.

William Shakespeare’s impact on language and communication extends from theatre and literature to present-day films and everyday conversation. Tag lines like “Fight fire with fire” (King John) and “a wild goose chase” (Romeo and Juliet) are attributed to him.

Yet despite the fame, is he a role model for content marketers everywhere? One would think so given that creativity plays a vital role in engaging content. However, the quality of Shakespearean work and that of good marketing can have varying standards:

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Defining the Content in Content Marketing


Whether you know it or not, your business is already using content marketing as part of the overall marketing strategy. It’s arguably the most critical piece of any inbound marketing strategy.

But how exactly do you define it? Is it blogging? Is it PR? Will this even include the content of your telemarketing scripts or email templates?

Let’s start with a general definition. Content marketing is really about providing valuable information or creative content to current and potential customers for the purpose of:

  • Building trust
  • Brand awareness
  • Positive sentiment

A successful content marketing campaign presents you as one trusted expert in your field. In turn, this makes it easier to maintain a long-term business relationship by holding your focus on it instead of just winning your daily sales quota.

Strategies in this type of marketing analyze the different ways content is found across the buyer’s journey, the customer lifecycle, and other different customer experiences and touchpoints. It also looks for means of integrating it with other (bigger) marketing strategies.

But despite the many ones you’re likely to find, they have the three objectives in common. That way, no no matter how many different forms that marketing content takes, you can keep it consistent.

  • Knowing your Buyer’s Preferences – Buyer personas have an impact on content marketing just as any other. In fact, content marketing only makes them more dynamic. You will always want to know what kind of buyer would buy what kind of product. This leads to understanding the different kinds of people who prefer different kinds of content (and in different kinds of channels).
  • Using Goals to Define ‘Better Content’ – Are you trying to build traffic? Improve conversion? Many people don’t know just how much of their marketing is using the content you create. That’s why you should try aligning their goals along with yours.
  • Adapt to Industry Changes – When an industry changes, so do the buyers it caters too. Look at how B2B marketing itself has changed because of the new trends in content marketing. Thanks to birth of search engines and social media, they have again redefined content’s role. It’s the same when you learn of other changes in your industry and need to inform the target market about these changes.

You may not even need to immerse yourself completely to understand content’s vital role. You just need to recognize what that role is. Don’t worry about giving a bigger slice of your budget for an exclusive content marketing campaign. Content itself can just ties with your other marketing goals without too much of a demand on your investment.


B2B Telemarketing Tips – Getting Easter Eggs Along Dangerous Routes


In most video games, you may have heard of a term called event flags, the activation of certain events as you progress that also doubles as important points in a game’s plot or story. Example, when you bump into a girl on the street but it turns out they’re actually the princess/love interest/new party member etc. That point when you decide to talk is considered a flag.

Similar cases happen in real life and right within the process of B2B telemarketing. You hear stories of marketers struggling with a prospect but days later finally began communicating after another customer referred them. That’s a typical success story but one that certainly follows the event flag routine.

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How Marvel Movies Demonstrate Ideal B2B Marketing Messages


With last week’s release of The Winter Soldier, fans and moviegoers are still talking about how the adaptation paid off despite the political messages clearly injected throughout the film.

Marketer’s can learn a lot about how Marvel’s recent movie just flawlessly throws in the politics without the immediate backlash political messages usually entail. The themes were set to be a political thriller in that very sense. The film bore clear influences from recent events like Edward Snowden exposing the NSA’s recent actions. How can marketers do the same? Inject a message that would normally raise the guard of an audience?

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Love Them. Hate Them. Parodies Can Improve B2B Marketing


A company’s logo is a fundamental part of every brand. It represents their identity and makes them instantly recognizable. Most corporations spend millions tinkering with their logos, trying to figure out what will stick in the minds of customers. When a customer views one, it triggers all sorts of thoughts and emotions making some of them unforgettable. Unfortunately for brands, those aren’t always positive.

Parodies change and poke fun of what the original brand represented (and not always with explicit permission). How they do it though can be just the kind of positive/negative feedback you need in your B2B marketing campaign.

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Online Marketing Tips – Defense Tactics from Real Life Hacks


The internet is like the ocean: it seems so open, so free. It feels a place where you can put up whatever digital property you want. But because you are free you also have the temptation to mess with what’s already there. Scariest part is you’re not the only one and not all resist temptation.

You find no better example than in hackers.

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