B2B Marketing Tips – Staying True to Your Face


Think of your old marketing like a literal silo that stored grain for the population but eventually became insufficient because you were getting more sources of grain. That’s why you ended up building more silos to accommodate.

On the other hand, will these silos eventually replace the oldest one? It’s like one day, you’re suddenly presented with the option of tearing it down. However, everyone’s actually grown attached to this old monument. It represented your original marketing identity.

How do you maintain your old identity without necessarily ignoring the need to maintaining the silos representing your new sources of leads?

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Taking B2B Marketing Back to Its Roots


It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.

And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.

When such costs arise, why not go back to your roots and give older forms of marketing a try?

Print and Direct Mail

It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.

Promotional Freebies

Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.

Business Cards

Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.

You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!

Promotional Events

It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.

Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.


How B2B Marketing Can Celebrate Customer Anniversaries


Anniversaries symbolize the birth of something important and had lasted the ups and downs of its life. Even for a business, that’s something you have to acknowledge (if not celebrate). This applies to not just your own company’s anniversary but the anniversary of your own B2B clients!

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Content Marketing Tips – The Character of a Thought Leader


One of the must-dos of inbound marketing is being a thought leader. Put in a simpler way, you have to be the guy who everyone goes to even before the Google.

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Using Outbound to Amp Up Social Lead Generation


Old and costly they may be, plenty of creative professionals still list outbound marketing as part of their strategies (despite the increasing doubt on their effectiveness).

Marketers have always been speculating if this age of digital and social media has whether or not spelled the end of outbound marketing. But despite these rumors, there are those who still say such speculation is largely overrated and that businesses shouldn’t be so quick to retire their outbound marketing resources.

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Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

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Turn Email Marketing into a Comedy Act (and Why)


Everybody loves a good joke or two. Research suggests that people love it more when you have a good sense of humor. Who doesn’t? It’s a good way to present yourself as creative, optimistic, and most of all, human.

Hence, it’s easy to see why readers would go for email copy that comes off as clownish but still drives a point compared to flat and mechanical tones that are detached from their business experience.

However, a joke only works best with the people who can understand the sense placed into it. How do you that given the text restrictions of email? These tips will show you:

  • The Subject Line is Your Opening Act – No one’s denying it. The worse copies are unimpressive. They have that “feel-free-to-ignore” look (even when the subject seems pretty important). Instead, use creativity to throw in a few ridiculous subject lines that will provoke prospects to read on.
  • From Header to Delivery – Don’t just stop at that click. Keep drawing them in! Use eye-catching images, graphics, or even videos! Its important keep readers thinking, “Huh?! What the heck is this? Who sent it?” Your introductions should make sure that the people keep reading. It ties together your subject line with the rest of the copy. A good joke matches its reference to be funny so make sure to make it as relevant as possible.
  • Call-to-Action as the Punchline – Your ending act will be what makes it sound human. Add some intended bloopers or comedic punchlines in that simple, clear call to action that leads to a click. Limit your clickable items in the email as much as possible with demos, forms, or any other simple action that they can just take.

It’s already spring so it make sense to freshen up your marketing strategies and try something new. For email marketing, bringing in an early April Fool’s can be a good start. Remember, the bottom line to using humor properly, being creative, and showing your human side, is to be different from the generic copy. Shock them with an unconventional subject line and then keep them laughing till they click!


Transforming Today’s B2B Telemarketing


Telemarketing really has come a long way hasn’t it? To think it all started with telephonists and switchboard operators during the late 19th century. But don’t let that fool you. Just as technology transformed other marketing methods, today’s telemarketing has changed as well.

Back then, salespeople solicited prospects to buy their products and services through either planned or recorded telephone calls. With the different types of media today, along with internet and computer technology, this is no longer the case (especially with the pace that today’s markets shifts).

Although, the premise hasn’t changed: you’re still promoting something to strangers in a targeted market to gain possible sales leads. But today, new methods include the use of e-mails, social networks, apps and other tools that are trending in 21st century tech. Telemarketing has only survived as a method because of the support they’ve given (and vice-versa).

Obviously this is because it’s still regarded now as an annoyance. Its associations with scams and frauds are stronger now compared to the old days when receiving solicitors on the company phone was still a norm. What is now known as B2B telemarketing today is simply the result of fixing the mistakes of the past and diversifying its role in other marketing processes like:

  • Appointment Setting – This is regarded as both an intelligent use of telemarketers and a cost-effective way to generate new business. B2B organizations place a great deal of emphasis (as well as budget allocation) on appointment setting. There still isn’t any better way to close a sale than a chance to sit down with a prospect in a one-on-one meeting.
  • Seminar Booking – Seminars do deliver results both for individuals and organizations. But no matter how good, it’s no good as long as attendees aren’t being booked. Using a telemarketing team to book your seminars means getting the good news out to people that could greatly benefit from attending.
  • Following Up – Live calls have proven to be very powerful when making the most from direct mail or email marketing. That’s why they’re made to follow up after literature or sales enquiries, chase up interested parties, and converted those who may have otherwise remained undecided as they’re just stuck with a brochure.
  • Market Research – One of the time-tested uses of telemarketing is market research (often used for product review and customer feedback). However, these days it can be used to cover a full range of both quantity and quality data collection. Using the latest integrated technology, telemarketing interviewers can handle everything from small executive level surveying to nationwide customer feedback.
  • Database Cleansing – The information in your database quickly gets out of date. Today’s telemarketers to work through that data each day to correct, delete or amend the details of your prospects or existing customers. Keeping your data is up to date and accurate increases the success rate of your sales reps. Make your existing data work for you by purging useless existing data.
  • Lead Generation – Generating leads means increased sales revenue and reduction to the amount it costs to close them. When you use telemarketers to generate your leads, you free up your sales teams to do what they are good at.
  • Reselling – Telemarketing provides another successful route to improving sales by selling directly to those that are already using your products or services. Existing customers are much more easily converted because you don’t need to convince them of your expertise, reputation or benefits.

Spring Cleaning Your B2B Marketing Strategies


With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.

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B2B Lead Management Tips – It’s Better to Stop than to Slow Down


Marketing can be just like a regular computer and your contact database is a part of it. And like any computer, it’s not cool when the whole thing starts to lag. Forcing your campaign to work with a glitchy database is only going to slow it down as it mixes in successful leads with bounce backs, wrong numbers, and all other kinds of dead-end errors.

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