For Event Marketers, Stars Can Be Black Holes


When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads.

What you’re forgetting is that even the brightest stars can turn into black holes where not even light can escape.

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Jumpstart The Horse Pulling Your B2B Marketing Campaign


In the Chinese zodiac, the year 2014 is the year of the Wooden Horse. Feng shui experts say that this is a lucky year for prosperity in business, love and family. But on that note, counting on all that luck tends to be a typical feature in Chinese culture. Why not put a different spin for your marketing strategy and get your sales horse up and kicking?

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