Everyone who tells stories about Santa will always tell you that it’s not just about the gifts he leaves under the tree. It’s about how Santa is all about unconditional giving.
And in B2B marketing, this little Yuletide lesson finds its way in the form of freebie marketing. Like Santa, the ideal is less focus on the sale and more on giving to the customer, even thanking them for their continued patronage/partnership.
While everyone wants time off during the holidays, it’s still the busiest time of the year for all marketers. Who do you think’s behind all those brochures and pamphlets with the little discounts on them? And with a small dash of creativity, this type of marketing is also possible online.
Although, retailers alone aren’t entitled to playing the Christmas tune. Every business owner should come up with seasonal promotions to promote their business, no matter what product or service they sell. Having a seasonal plan in your B2B marketing strategy can still improve sales during an otherwise slow time of the year.
As Christmas time nears, it’s nice to remember that Santa Claus is quite the list builder himself! You may not see prospects as either naughty or nice but not even St. Nick would make his list too simple when he’s got so many places to go!