When it comes to being a symbol, turkeys tend to represent fertility and abundance. But then again, that’s really more to do with the fact that folks will be eating one this coming Thanksgiving.
It takes a whole new meaning when you call someone a turkey. (And you’ve got to admit, it’s not exactly the brightest bird in the animal kingdom.) So when you put that label on a piece of online marketing content, how worse could it be? Better question: What are the signs?
You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.
Harry Potter’s Diagon Alley has one very important lesson to teach us about SEO: it pays to keep your site visible only to members of your target audience as much as possible. Yes, this approach can significantly reduce the number of visitors your site receives but, if done right, targeted search can vastly improve your site’s potential as a marketing and sales tool. Here’s why and how.
It may not look like it but marketers employ a surprising amount of calculating even though it relies on impulse to support a business. One way to see this is through the difference between B2B and B2C business.
From the consumer to the CEO, variety is a natural part of business. Both B2B and B2C products come in different stripes to suit either people’s preferences or certain situations they experience everyday. What’s more, innovations and new technologies only add to the selection.
Naturally, these varieties have in impact in the B2B Marketing department. Different strategies sprout up in response to a new type of business-customer situation and create new tools for the job. A recent example is the way social media marketing helps content goes viral; quickly spreading it even beyond digital.