Why Obamacare Girl Disappeared


There’s been a little buzz about a sudden change to the Obamacare website (formally known as Healthcare.gov). Before, visitors to the website were greeted with the face of a smiling young lady.

Today, after the publicized disasters on the site’s functionality, the girl’s face is no longer there. What replaced her were four icons representing the different ways one could get coverage under the new Affordable Care Act.

This move didn’t go unnoticed (as evidenced by this Buzzfeed article) and many are still speculating as to what provoked the change (other than perhaps the site’s terrible performance during its rollout).

Make no mistake. This isn’t about whether Obamacare sucks or if Republicans should be blamed for the site crashes. This is simply about one more possible reason for Obamacare Girl’s sudden ‘disappearance.’

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Marketing – Face It. It’s Everywhere.


No matter how innovative you want this age to be, marketing is everywhere and it’s something you can never truly outmode. If you’re new to business, it sounds hip and alternative to think your product is truly great because it seems to ‘sell itself.’

At this risk of quoting one of fantasy’s much-despised characters: “This is a lie.”

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Website Marketing Mistakes of Healthcare.gov


People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.

In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.

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A Mobile World Means Mobile Prospects


Android phones and Apple’s iPhones have revolutionized the use of internet. It is hard to believe that only a decade ago people would have to sit down in front of a desktop just to get online. Nowadays, browsing, surfing, posting pics, and checking emails can all be done practically anywhere. There’s also the contribution of WiFi.

All these new conveniences further narrow the gap between people on the go, whether its work associates or family members. Speaking of the former though, that only means you can expect big change in marketing because of the new ways people communicate.

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3 Essential SEO Lessons Hauled In from the ‘Deep Web’


(Disclaimer: These are all 100% white-hat ideas.)

 

If Google succeeds at becoming the ‘third half of your brain’, then it’s probably going to be pretty empty. You see, despite our utter dependence on the almighty search engines, Google and the rest of the gang merely scratch the surface of the Web — literally. Right now, search engine crawlers are only able to access and index less than 10% of the world’s half-a-trillion public web pages. The remaining 90% belong to a place called the Deep Web’.

 

As it turns out, the way pages and information are organized and made available on the Deep Web has a lot to teach us about optimizing our sites here on the surface. So, let’s take a deep dive and see what we can learn.

 

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Basic Techniques for Managing Your B2B Contact Lists


One of the many requirements in B2B lead generation is to have a manageable and stable contact list. These lists are used by your company’s teams to see if there are any possible clients they need to contact. (They can contain information like their name, address, affiliates, annual revenue, number of employees and other important data.)

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B2B Marketing Can’t Change What’s Legal


The practice of trading goods has been around for centuries. Historically, the most well-known and influential trade route is the Silk Road or Silk Route. This was the structures of trade and cultural transmission routes that were central to cultural interface throughout regions of Asia. It continentally linked the West and East as Chinese traders and merchants traveled it to the Mediterranean Sea during various periods of time.

And its name lives up to this day… albeit in a different route and in a darker shade too.

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Trick or Treat Marketing in Healthcare


It’s the tradition of the young (and the young at heart) every Halloween. It’s quite a treat to have a great bag of full of candies just for dressing up and going door-to-door for them. The costumes range from typical ghosts and ghouls to pop fiction characters like superheroes and hobbits.

But how do you apply the concept of trick-or-treating to marketing in healthcare? Easy. The households are the customers and clients while marketers are the trick-or-treaters. Meanwhile candies and chocolates represent the sales that marketers help generate depending on how good the costumes are. After all, there’s plenty room for art in advertising and promoting your business too.

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B2B Marketing Tips – Communicating with Ghost Leads


Most often, people presume the horror monsters that do the dirtiest kills are zombies, vampires, or serial killers like Leatherface. However, when it comes to ghosts, movies like Thir13en Ghosts, The Grudge and, quite recently, Insidious 2 still do a really good job of showing how murderous they can be.

Despite that though, there are some things about them that you shouldn’t forget. And on that note, these same things shouldn’t be forgotten when you’re trying to recover lost/dead leads.

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6 Proven Ways to Boost Your Inbox Placement Rates


In terms of email deliverability, things aren’t really going all that well for marketers around the world. Return Path says inbox placement rates have declined from 82% last year to 78% in the first half of 2013. That’s almost 1 in every 4 emails not reaching the inbox. But there’s one thing you can do to buck this trend, and it involves enhancing your sender reputation.

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