Shark Week Special: How Marketing Differs in Terms of Appetite


Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.

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B2B Survey Shows this Email Marketing Metrics


Email marketing metrics. Most B2B marketers use email marketing as a key strategy for nurturing existing leads through the sales pipeline. They frequently use email to send targeted content and promotional offers to specific segments of contacts in their databases, with the goals of nurturing these existing leads, encouraging conversions, and ultimately generating sales in email marketing metrics. It is easy for marketers to track email open and click-through rates, providing measurable metrics. Because marketers can keep track of email ROI, they often lean on this marketing strategy heavily in email marketing metrics.

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The Blueprint of New Marketing Campaigns


Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?

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Research 101: Tactics in Growing Email Lists


Tactics in growing email lists. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the tactics in growing email lists of any B2B marketers should implement.

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Telemarketing Surveys: Measuring Satisfaction Surveys


Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading

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These Designs Help Us Get your B2B Marketing Straight Up


While you don’t need to be a designer to create eye-catching HTML emails in your lead generation campaign, you can still benefit from these tips written by our expert designers as you build your emails. With DMA Central.  Email marketing templates and these tips you’ll be creating professional and engaging email campaigns that will help your B2B marketing straight up. Continue reading

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Trend Marketing in Software Service Business 2016


Software service business are Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes.

Software business includes segments with rather different characteristics with respect to marketing and sales. Embedded software is usually developed for a single company either as professional services or in-house. IT firms providing professional services implement bespoken systems as well as deploy and tailor enterprise systems for the customer. Continue reading

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B2B Marketing: How To Manage Prospecting in LinkedIn


LinkedIn is often billed as the largest network of business professionals to manage prospecting in LinkedIn. It certainly has a much more focused business participation than many social networks and is a great place to network and do research on specific organizations and opportunities. Continue reading

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4 Areas To Focus On When Selling Software In Financial Services


Selling Software In Financial Services. Today there is now more competition in the financial technology space and more and more end-users are giving technology an increased priority in their strategy and road-map. That means that providing a competitive, targeted and well sold solution is essential to continued vendor success. There are factors contributing to a successful system that covers in the ‘Buy and Sell Side Trading Systems’ part of our insight – is to help you sell your product and to stand out in the sales process in the face of increasing competition.

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Characteristics of a Qualified Sales Leads


If a qualified lead generation in a B2B marketing-for-leads program is to succeed, marketing, sales and corporate management need to part an incorporated definition of qualified sales leads. If all of them agree from the start on what a qualified sales lead is, the marketing team have a better chance of generating leads that will be valuable to the salespeople. Continue reading

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